For decades, beauty magazines catered heavily to defining, highlighting and addressing women’s aesthetic concerns-but why? Men have skin too. Gone are the days when skincare and aesthetic treatments were considered a women-only domain. Today, more men than ever are stepping into clinics and spas, embracing treatments that help them look and feel their best. From wrinkle-smoothing Botox to rejuvenating facials, men are realizing that self-care isn’t just about hitting the gym—it’s about investing in their confidence, too. So, what’s driving this trend, and why are guys diving into the world of aesthetics? Let’s break it down.

1. Boosting Confidence: Who doesn’t want to feel good in their own skin? While it is a privilege to grow old, most of us don’t necessarily want its effects to give away our true age. Various studies and surveys, such as those from the American Society of Aesthetic Plastic Surgery (ASAPS) and the American Academy of Facial Aesthetic Plastic Surgery (AAFPRS), highlight the growing popularity of treatments targeting hair loss, jawline rejuvenation and the periocular area in men. Hair loss is one of the most common concerns for men, leading many to seek hair restoration treatments like PRP (Platelet-Rich Plasma) therapy, hair transplants or scalp micropigmentation. As men age, changes to the jawline and chin, such as sagging or loss of definition, are common. Treatments like chin fillers, jawline contouring and non-surgical facelifts help restore a strong, defined jawline. Wrinkles, crow’s feet, under-eye bags, and dark circles around the eyes are common aging signs men want to address. Botox, dermal fillers, and laser treatments are often used to refresh this area and reduce visible signs of aging.

2. Career Advantages: Looking fresh, energetic and polished can give men a competitive edge. In certain industries, looking well-groomed and refreshed can contribute to a positive professional image. For instance, in fields like entertainment, sales or customer-facing roles, a well-maintained appearance may help convey authority, attention to detail and a sense of success.

3. Shifting Norms: The stigma surrounding men and self-care has drastically faded. Thanks to social media, celebrity influencers and shifting cultural attitudes, investing in one’s appearance has become increasingly normalized for men. Today, many influencers promote couple goals, encouraging partners to support each other’s aesthetic journeys, making treatments like these a shared experience rather than a taboo.

4. Customizable Options: Many men prefer subtle, natural-looking results that enhance their features without drastically changing their appearance where they can select treatments that align with their desired level of commitment, downtime and results.

5. Health and Wellness Integration: Many men who prioritize aesthetic treatments also focus on overall health and wellness, incorporating exercise, proper nutrition and mental well-being into their routines. Treatments like body contouring align with physical goals such as fat reduction and muscle toning, helping men feel more confident in their bodies while enhancing both their appearance and wellness. Additionally, treatments like facials, chemical peels and laser resurfacing not only improve appearance but also boost skin health by addressing concerns like acne, sun damage and uneven tone, leaving the skin refreshed and revitalized. These treatments also help relieve stress; facials for example, are not only a relaxing experience but help to calm skin from shaving-as many men shave daily, aesthetic treatments can provide relief to irritated skin.

Why are more men choosing aesthetic treatments? To discover the benefits and explore the full range of services at THE CENTER for Advanced Dermatology, visit WEBSITE. For personalized advice or to schedule a consultation, call 602-867-7546 today!