Today’s younger generations are approaching skincare with a level of awareness that simply didn’t exist a decade ago. Walk into any Sephora and you’ll see 13-year-olds comparing peptide serums and slugging routines like it’s exam prep. Gen Z didn’t just inherit acne cleansers; they grew up with YouTube influencers, glass skin trends and full ingredient breakdowns before their first school dance. From daily SPF to retinol in their early 20s, Gen Z and Millennials are taking proactive steps to protect and preserve their skin—and now, that mindset is extending to medical aesthetics. 

It’s no surprise that cosmetic dermatology is getting younger too. Rather than waiting for deep-set wrinkles to form, younger patients are choosing to start Botox in small, strategic doses, often called baby Botox. This approach uses lower units and a lighter touch to subtly relax facial muscles responsible for repetitive movements, helping to delay the development of static lines.

The median age of new Botox patients has steadily decreased over the past several years. And it’s not about trying to look dramatically younger; it’s about maintaining a smooth, refreshed appearance as naturally as possible. 

Why are more patients in their 20s and 30s considering neuromodulators?

• Education and Access. Younger adults are more informed about skin aging, anatomy and treatment options than previous generations. Pair that with broader access to dermatology services and the rise of reputable aesthetic clinics, and it becomes a natural next step in long-term skincare planning. 

• Prevention over Correction. Preventative Botox aims to stop dynamic wrinkles—those that appear with expression—from becoming permanent static lines. Early treatment, when used appropriately, can help maintain smoother skin without overcorrection. 

As accessible as the fountain of youth is becoming, there is such a thing as starting too early. 

Injecting Botox or fillers before the muscles of facial structure have matured, or when there are no visible signs of crease formation, can be unnecessary, and in some cases, counterproductive. For example, early or excessive filler use in young patients may distort natural features or create imbalances that are difficult to correct later. 

A well-trained dermatologist or provider will assess muscle movement, skin elasticity and personal goals before recommending treatment. In many cases, combining preventative Botox with a consistent skincare regimen—including daily sunscreen, retinoids and barrier support—is the most effective strategy.

Interested in learning whether preventative Botox is right for you? Schedule a consultation with our dermatology team at THE CENTER for Advanced Dermatology. We’ll walk you through your options, evaluate your skin’s needs and create a treatment plan that supports health, confident aging, at any stage. 
Call 602-867-7546 or visit WEBSITE today.